THE ORIGINAL
Guitar Center is probably one of my favorite places in the world, and I’m not even a real musician! That being said, I wanted to take a look at Guitar Center’s current branding and revitalize it a bit. There’s a lot to like about it in its current form, but I felt they could use more of a streamlined, cleaned up, and versatile logo.
SKETCHES & CONCEPTS
As you can see, I toyed with a LOT of different ideas and concepts for this reimagining. I was fixed on using the guitar pick as an element because of its recognizable shape but the typography was everywhere. I finally settled on something simple and clean.
THE FINAL PRODUCT
EXTRAS
